100 Best Brands

Mads Gorm Larsen September 22, 2008 Web marketing strategy 1 Comment

BusinessWeek evaluates brand value on the basis of how much it is likely to earn for the company in the future. It would mean that a company that has a monopoly has a good brand (microsoft), or that a company that is simply good at making money (general electric) has a good brand. There is something a miss here, how can MacDonald, Nike come below HSBC (yes that right – who is HSBC?)

Anyhow the list is worth a look

http://www.interbrand.com/best_global_brands.aspx?langid=1000

Here’s how Interbrand puts a number on the power of a name

BusinessWeek chose Interbrand’s methodology because it evaluates brand value in the same way other corporate assets are valued—on the basis of how much it is likely to earn for the company in the future.

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One Response to “100 Best Brands”

  1. adult affiliate program said:

    Jul 04, 09 at 11:24 pm

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