Instead of just giving a man a fish, or even teaching him to fish, a social entrepreneur would invest in his fishing net business.
“What Google and other organizations have begun to do is to redefine what constitutes philanthropy,” said Susan Raymond, senior managing director for research and chief analyst at OnPhilanthropy, the think tank for the philanthropy and nonprofit consulting firm Changing Our World.
The financial scope of Google’s commitment, an average of about $60 million a year, is about twice the median of giving for large companies that report figures to CECP, according to Moore. He said the information was reported to the group confidentially, so rankings could not be disclosed.
Doing philanthropy the Google way