Automatically Playing Sound on Websites
Do you know of any research regarding how people feel about websites, that is automatically playing sound? E-consultancy has “automatically playing sound” on there list of “10 reasons why your website sucks”. John Boyd from Yahoo! and Christian Rohrer from eBay has presented some research on how users perceive online advertising. Based on research of 605 respondents 79% marked automatically playing sound as “Very Negatively”or “Negatively”. This might be indicative, but it is related to advertising not entire websites. Marketing Research Consulting writes that “As expected, during testing we found that when the audio announcement is set … Continue Reading